Ten Typical Errors in Influencer Marketing and How to Prevent Them

Ever pondered why certain influencer marketing initiatives are so successful while others hardly garner any attention? Or why so many businesses continue to get lost in the digital clutter in spite of a thriving market worth over $21 billion? One issue remains as we move toward 2024, when it is anticipated that this remarkable industry will reach $24 billion: what distinguishes successful companies from unsuccessful ones?