what is ctr

CTR stands for Click-Through Rate. It's a key metric in marketing, especially in digital advertising.   Here's how it's calculated: CTR = (Number of Clicks / Number of Impressions) x 100   In simpler terms: Impressions: How many times your ad or content is shown to people.   Clicks: How many times people actually click on your ad or content.   For example: If your ad was shown 1,000 times (1,000 impressions) and 50 people clicked on it, your CTR would be: (50 clicks / 1,000 impressions) x 100 = 5% Why is CTR important? Measures ad effectiveness: A higher CTR generally means your ad is more appealing and relevant to your target audience.   Influences ad placement: Platforms like Google Ads use CTR to determine ad placement and pricing.   Indicates content quality: A high CTR for your website or blog posts suggests engaging and valuable content.   How to improve CTR: Compelling headlines and visuals: Grab attention quickly. Clear call to action: Tell people what to do next. Relevant targeting: Ensure your ads reach the right audience. A/B testing: Experiment with different ad variations to see what performs best.