OPTIMIZING COD AND DIGITAL MARKETING STRATEGIES FOR PAKISTAN’S E-COMMERCE GROWTH

In this digitalized world, the landscape of e-commerce is continuously redefining the shopping experience of Pakistan. Thanks to the Cash on Delivery (COD) and Digital Marketing for encouraging millions of people for online shopping in Pakistan. Undoubtedly, COD is the most preferred payment method in 2025, ensuring convenient to Pakistanis. At the same time, digital marketing is also wonderfully promoting the E-commerce based platform like ARY Sahulat Bazar — to the world.